Marketing strategy
for reptile and exotic
animal brands.
Fortune 500–trained. Reptile-rescue raised.
I help reptile brands grow — without losing the trust of the community they sell to.
What I do for you
01
Brand positioning and voice
So you stop sounding like every other reptile brand in the category.
02
Content strategy
That gets made, not deck-ware that lives in a Google Drive nobody opens.
03
Launch and campaign planning
Because your biggest moments shouldn't go quiet.
04
Marketing audits
What's working, what isn't, where to spend, where to stop.
There aren’t many people who can do this job.
Most marketers don't understand reptiles. Most reptile people don't understand marketing.
I've spent a decade in serious marketing roles — strategic communications for one of the largest food companies in the world, brand thought leadership for executives, strategic planning for portfolios bigger than my NDAs let me talk about.
And I've spent that same decade in this community. Several snakes. Volunteering at a reptile rescue. NARBC, SuperZoo, every local meetup I can drive to. I was here a long time before I was selling into it.
Recent appearances
Working together is simple.
01
We email.
Give me an idea of what you need.No pitch deck, no sales process. We figure out if there's a fit.
02
I scope it.
A proposal in plain English — what I'd do, what it costs, what we're aiming for.
03
We get to work.
Project or retainer, depending on what you need. I'm honest about both.