Work with me
Marketing strategy
for reptile and exotic
animal brands.
Fortune 500–trained. Reptile-rescue raised.
I help reptile brands grow — without losing the trust of the community they sell to.
Who I work with
The brands i take on:
Enclosure and habitat companies
Lighting, heating and substrate brands
Breeders running real businesses (not weekend hobbies)
Retailers and chains expanding their reptile category
Conference and event organizers
Adjacent exotics — feeders, inverts, aquatics
What I do
Here’s what I do for you:
Brand positioning and voice
So you stop sounding like every other reptile brand in the category.
Launch and campaign planning
Because your biggest moments shouldn't go quiet.
Content strategy
That gets made, not deck-ware that lives in a Google Drive nobody opens.
Marketing audits
What's working, what isn't, where to spend, where to stop.
There aren’t many people who can do this job.
Most marketers don't understand reptiles. Most reptile people don't understand marketing.
I've spent a decade in serious marketing roles — strategic communications for one of the largest food companies in the world, brand thought leadership for executives, strategic planning for portfolios bigger than my NDAs let me talk about.
And I've spent that same decade in this community. Several snakes. Volunteering at a reptile rescue. NARBC, SuperZoo, every local meetup I can drive to. I was here a long time before I was selling into it.
Recent appearances
How it works
Working together is simple.
01
02
I scope it.
Give me an idea of what you need.No pitch deck, no sales process. We figure out if there's a fit.
We email.
A proposal in plain English — what I'd do, what it costs, what we're aiming for.
03
We get to work.
Project or retainer, depending on what you need. I'm honest about both.